![oreo doomsday vault oreo doomsday vault](https://www.tfninternational.com/wp-content/uploads/2020/11/oreo-cookies.jpg)
there’s room for you in the vault so long as you give can us a little heads up before the asteroid hits. It was then that OREOs partner agencies, The Community and 360i. You’re looking at The Global OREO Vault, an asteroid-proof facility in Svalbard, Norway protecting OREO cookies from asteroid 2018VP1. Naturally, the brand is having just too much fun with the cataclysmic campaign on social.Ī world with only oatmeal raisin? NO ONE WANTS THAT. The Global OREO Vault was inspired by other 'doomsday' seed vaults around the world that protect the seeds of the world in permafrost in case of global disaster. Right? (Try rebuilding society on a diet of caraway and flax. Hey, better to face the brave new world with chocolate wafers and sweet crème filling than tons of … seeds. The brand also stored the official recipe and several cases of powdered milk, so dunking should survive an unlikely apocalypse. Since 2008, the Svaldbard Global Seed Vault in Norway has been the last line of defense for all plant life on Earth.This is great if you want fruits and vegetables after doomsday, but what if you want cookies.With that in mind, Oreo grabbed some land right down the road from the Svaldbard Global Seed Vault.The company then built its own Global Oreo Vault. The Oreo packs, we're told, are wrapped in mylar that can withstand temperatures from -80 to 300 degrees Fahrenheit. This serves as an added precaution on top of placing the cookies inside the vault.Oreo says it was inspired by "doomsday" seed vaults around the world. We built the OREO Doomsday Vault into the permafrost of Svalbard, Norway with only one purpose: To make sure OREO cookies live on for generations to come. It was then that OREO’s partner agencies, The Community and 360i, a dentsu agency, decided to act and protect the future inhabitants of Earth from a world without OREO goodness with the only logical conclusion: an OREO Doomsday Vault accompanied by a massive social campaign to comfort the world faced with (an almost non-existent) impending threat. It’s also definitely much smaller than the seed vault.Īccording to a statement from the company, packs of Oreos were also “wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come.” Although we were told asteroid 2018VP1 had virtually no chance of hitting earth, we couldn’t be sure. Taking inspiration from the Global Seed Vault, a private bank of international seeds located in a mountain on a remote island in the Svalbard archipelago (between mainland Norway and the North Pole), Oreo designed and constructed its own doomsday vault.Ĭalled the Global Oreo Vault, it was placed near the Global Seed Vault, with a design that is similar to the latter. Cookies aren’t something you’d put into a vault for safekeeping, but the company isn’t taking any chances. The company Nabisco actually built a vault designed to protect the cookies in case apocalypse happens. Oreo created a doomsday vault in Norway to house its cookies just in case something terrible happens to the world. NASA already assured the world that this asteroid, named 2018VP1, has practically zero chances of colliding with our planet (the chances of it even touching our atmosphere is almost nonexistent).īut Oreo gamely saw this as an awesome advertising opportunity and grabbed it.
![oreo doomsday vault oreo doomsday vault](https://www.360i.com/wp-content/uploads/2020/10/03_Emergency_Oreo_Rations_Full_Set_2000_2-980x551.png)
The piece was submitted to the medium: Experience/Activation within the entry type: Product/Service and the category. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. Twitter user Olivia Gordon posted: “so apparently there’s an asteroid coming close to the earth soon… I wonder who will save the oreos?” This 2020 Clio Awards Bronze winning entry titled 'The OREO Doomsday Vault' was entered for Oreo by the community, Miami.
![oreo doomsday vault oreo doomsday vault](https://www.iradio.ie/wp-content/uploads/2020/11/Untitled-9-1024x525.png)
Which is why the thought of these creme-filled cookies disappearing forever can make Oreo lovers definitely uneasy.Ī customer made a Tweet about this in relation to the asteroid that passed by Earth on November 2. There’s an estimated 34 billion Oreo cookies being sold worldwide every year, in more than 100 countries. So we built a vault for Oreos in Svalbard, Norway, next to the Global Seed Vault. Oreo has been around since 1912 and is now still one of the most beloved cookies in the world. Oreo even gave the coordinates of the vault so that people can find the cookies in case the world goes to hell.Packs of Oreos were also wrapped in mylar to make it withstand extreme temperatures, chemical reactions, and moisture.A tweet asking about the fate of the cookies in case asteroid hits Earth sparked the project.